In 2017, we worked on a web site for our friends at Squillace & Associates, P.C., extending the brand we designed 10 years ago to a new medium. Then in early 2018, we rebranded the firm and updated the web site to reflect the new look.
The primary purpose of this site is to serve as a lead generator, while providing an informational resource for both existing and potential clients. The site includes a contact form and easy to locate contact information, testimonials, newsletter sign-up, a blog section and links to social media. It was imperative that the site be user-friendly, visually appealing, responsive (easily viewable on all devices), optimized for search engines and coded to enable data tracking and assessment. The overall desired look was one that is professional and polished, sophisticated, elegant, easy to navigate, and presents the business as established and capable to potential customers. Search Engine Optimization (SEO) was a top priority so that the site would performs well for all relevant keywords. Finally, we utilized WordPress (a content management solution) to allow for easy updating and better overall site management.
We continue to maintain and update this site.
Take a look – squillace-law.com – and if you’re ever in the market for life, estate, or business planning, be sure to give them a call.
Squillace & Associates, P.C.: Boston, MA
