Public school websites are typically problematic for users in that there is so much information to be had, but the people managing and updating them are not experienced in organizing them in a way that works for the people who use them most.
The Hoosac Valley Regional School District (HVRSD) approached us after selecting a new content management solution (CMS), Finalsite, for their websites. We dug in to the sites and focused heavily on the end-user. Specifically, what are the top things that parents/guardians are looking for? [Think phone number to call in an absence, school lunch menu, district calendar (when is that 1/2 day?), staff directory, etc.] We worked to pull all the most vital information to the top to eliminate clicks. We created a District site, an Elementary school site, a Middle School site, a High School site, and a Student Services site. They maintain the same branding across all, as well as identical placement of key items: Navigation, latest news, upcoming events, quick links, etc.
Visit the Hoosac Valley Regional School District.