Wendy K.S. Berman of iron blender studios, a design and marketing studio in Blandford, Massachusetts, was recently awarded an American Graphic Design Award from Graphic Design USA in New York City. Her poster design, “United Faces of America©”, is an illustration she developed following the instability we witnessed in late May across the country. The design was also partly inspired by Crayola’s new World of Skin Tones Crayons.
“I was trying to process everything that had transpired … and also figure out what I could do as a creative to help initiate change in this country. I’m not a protesting type, but I certainly want to do my part in my own way.” And designing and making things has always been a constant for Berman, so this was no different. After working on some sketches, she put the work aside for a day or two until she had an “a-ha” moment that resulted in the final design, which takes its cues from the format of the American flag.
She then made the design available on t-shirts, sweatshirts, household goods and accessories online where she donates 20% of profits to organizations focused on fighting racial injustice. Friends and family responded very positively to the design and since it launched, the United Faces of America© message has reached customers from all over New England to Florida, Iowa, Texas and California.
This isn’t the first award United Faces of America© has received though – in August, it was selected by the Berkshire Arts Association for its Biennial NEXT Show, which ran from October 2 – November 20 at the Lichtenstein Center for the Arts in Pittsfield, MA. It also received one of three Juror Awards in the show, recognizing it as a judge’s favorite.
United Faces of America© is available on face masks, t-shirts, sweatshirts, household goods and accessories and 20% of profits are donated to organizations focused on fighting racial injustice.
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